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2011

How cost can be reduced by packaging design

Author:Mehmet Cercis Erismis and Ahmet Ozan Gezerman

Abstract:
In this study, identification of value on the basis of packaging design for products of Olmuksa International Paper Sabanci is explained. First, packaging and related concepts are introduced, then how a corrugated packaging manufacturer conceptualizes cost reduction is also explored. Finally, corrugated cardboard package design examples parallel to this conceptualization are provided. The authors conclude that cost reductions may be realized for companies that both produce and consume packaging.