Elixir Online Journal

CATEGORIES

Architecture and Design

Cement and Concrete Composites Historic Preservation Sustainable Architecture

Arts and Social Science

Literature Linguistics and Translation Social Science

Biomedical and Life Sciences

Applied Botany Applied Biology Aquaculture Bio-Physics Bio Technology Food Science Hormones and Signaling Semen Dilution and Freezing Biomedical Science and Technology

Business Administration, Management and Economics

Finance Management International Business Management Human Resource Management Marketing Management Management Arts Production Management Tourism Management Project Management

Chemistry and Materials Science

Applied Chemistry Chemical Physics Computational Chemistry Corrosion Chemical Physics Letters Organic Chemistry Optical Materials Nanocomposite Materials Semiconductor Materials Nanotechnology Liquid Crystal Technology Dye Chemistry Magnetic Materials

Discrete Mathematics and Cryptography

Applied Mathematics Cryptology Discrete Mathematics Statistics Advances in Pure Mathematics

Earth and Environmental Science

Agriculture Bio-Diversity Pollution Remote Sensing Meteorology Geoscience Infrastructure Management Horticultural Science

Engineering

Advanced Engineering Informatics Adoc Network Chemical Engineering Control Engineering Electrical Engineering Computer Science and Engineering Mechanical Engineering Network Engineering Power Electronics Engineering Thermal Engineering Nanosensors Image Processing Renewable Energy Engineering

Education

Educational Technology Leadership Management Psychology Social Studies Mathematics Education

Humanities and Law

Criminal Law International Law

Medical Science

Human-Physiology Pharmacy Virus Research Dentistry Forensic Serology

Physics and Astronomy

Advanced Powder Technology Crystal Growth Crystal Research Technology Polymer Space Science Vibrational Spectroscopy Ultrasonics Thin Film Technology Nuclear and Radiation Physics

Short Communication

Comments Criticism

Announcement

Editor-in-Chief

ISSUE

Current Issues

May2013

Past Issues

April 2013
March 2013
February 2013
January 2013
2012
2011

Customer value of shampoo

Author:V P T Dhevika and N. Subramani

Abstract:
In todays highly competitive markets, business is more challenged to increase, or even maintain market share. With the globalization and continual technology innovations, consumers have greater access and more purchase alternatives, and opportunities to be less store and product loyal. As a result, customer value becomes paramount to being competitive in the market place. Customer Value is a topic of growing interest to managers and researchers in business marketing. Traditionally , research on Value in business markets have been oriented towards the assessment of how suppliers create value for their customers and how customers perceive superior value in a suppliers offering compared to competition (the buyers perspective) (Anderson & Narus 1999), Ulaga and chacour (2001). In recent years both academics and managers have increasingly emphasized the need to consider customers as a key asset of the firm Rust & Lemon 2000) Only very few studies are focused on products. The purpose of this article is to introduce the reader on Customer value of shampoo. This issue takes a look at Value from Customers perspectives